Is your website design driving revenue for business? Are you struggling to boost your conversion rates? How does your unique monthly visitor count compare to the amount of inbound leads you receive?
A well designed website is key in today’s online world. When designed correctly, your website can be the best lead converting asset your company owns.
5 Tips for Web Design for Conversions
If you find yourself asking yourself how to make a website that converts leads, we can help. This article will help identify a few strategies for how to see increased conversions. There is a huge amount of ideas and information on how web design can increase lead count.
We will focus on 5 of the quickest, and most effective web design ideas that have proven to provide improved conversions. These ideas are tried, tested, and true. Creating your web design plan around these 5 ideas will significantly increase your inbound lead conversion rate.
1. Embed Contact Forms in CTA’s
Web designers generate leads in a few different ways. The most common way is through a form for visitors to fill out. These are simple and straightforward information gathering tools.
Forms can collect different types of information based on what your business development team needs. Typically a form collects a name, phone number, email, and brief message. It is best to keep contact forms as simple and easy as possible.
Most forms are linked through a call to action (CTA) on your web page. These call to action buttons take the potential customer to the contact form. Once the form is submitted, you have a new lead.
A good way to implement a CTA is through a give and receive method. This can be through a newsletter sign up, or a discount offer given in exchange for an email.
2. Design a Solid Landing Page
A call to action, and corresponding form is the way that most leads are generated. However, to get the reader to click on the CTA button the website needs to laid out in a well flowing, cohesive format. Among the most important aspects of a website is a landing page with good user experience that hooks the visitor immediately.
A well designed landing page will engage with your website visitors. It will invite them to click through to additional pages on your website. This will decrease your website’s bounce rate.
The bounce rate is an indicator of how likely a visitor is to click off your website after only viewing the landing page. The longer visitors scroll, click through, and engage with your website, the more likely they are to click on a CTA button.
One way to ensure that your landing page will help the lead generation process is to put a CTA on the landing page itself. Specifically it is a good idea to embed a CTA button in your hero area, the banner area that sits at the very top of your website.
It’s the introduction of your business to the internet. It should state in a succinct way who you are, what you do, and how you are improving the world. Including a CTA directly after the introduction of your business is an excellent way to to drive lead generation.
Your landing page is the first part of your website that your users will see, and the hero is at the very top of the page. It makes sense to invite them to contact you while you have their attention.
Case in point- building a solid landing page, one that hooks visitors and leads them to a CTA, will generate a strong pipeline of inbound leads.
3. Develop Engaging Content
So far we have talked about a few key ideas on how to design a lead generating website: landing pages, CTA’s, and well designed forms. All of these help drive lead generation. They also all involve content writing, arguably the most important part of your website.
Very few users find your website and your company through the home page anymore. So you have to make sure they can find you from other areas such as helpful blog posts, services pages, interesting social media posts, etc.
Writing SEO Friendly Content
You have likely heard of the term SEO, or Search Engine Optimization. This a purposeful, and diligent area of digital marketing. It involves key-word focused writing that helps your website rank higher in search engine results.
SEO may be the most impactful tool in digital marketing. Well designed SEO content can seriously drive your web traffic numbers. There is perhaps no more effective digital marketing tool than SEO writing, both on your web pages, and in a blog format.
Web content should be engaging, and it should be practical. It should both draw the reader in, and give them the answer they are looking for in two minutes or less. Well designed SEO content gets the visitor off of the search engine, and onto your website.
Your content should give them the answer quickly, but not before you have offered an alternative avenue through embedded links. These links should lead to one of two places – a direct marketplace where goods and services can be purchased, or a contact form that will deliver new leads.
4. Hire a Web Designer
Most people don’t know how to create a high converting website. It’s easy to put a website on the internet, but it’s significantly harder to make a good website.
Website design requires a working knowledge of programming languages like Java and HTML. Even mainstream website hosting companies like Wix, and WordPress have an entire world of customizable design options.
In fact, many web design companies specialize in developing high powered Wix and WordPress websites. Many businesses are already using these hosting websites to drive lead conversion. When WordPress developers are hired to build these websites, you likely couldn’t even tell that it started as a templated website from a mainstream hosting company.
Plain and simple, if your business is not a web design company, or if you don’t have an in-house web development team, then you should consider hiring a web designer.
5. Follow Up On Leads
While it is important to design a solid website that drives lead generation, leads are only as good as the follow up made by the sales team. This may seem like a simple concept, but you would be surprised how many inbound-lead email inboxes have literally thousands of emails in them because company’s neglect to follow up.
If you follow the conversion rate optimization suggestions in this article then you should expect to start driving some serious lead generation. Just make that you or your sales team follows up on all qualified leads. Companies can get busier, but no matter how busy you get, it is always important to get back to any potential new clients promptly. Quick follow up is one of the most appreciated qualities between clients and suppliers.
