Pay Per Click Management

IS PAY-PER-CLICK MARKETING RIGHT FOR YOU

Google AdWords

When setup and managed correctly, Google AdWords can drive immediate, targeted traffic to your web site nearly instantly. However, if you’re not careful, you can lose money very quickly with AdWords as many business owners find out. Windhill can manage your PPC campaigns and help you refine them so that you will see a positive return on your investment.

Landing Pages

Build landing pages for specific keyword groups.

Keyword Research

Research keywords based on user intent.

PPC ADVERTISING CAN BE CHALLENGING

The Role Of PPC Advertising

Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and
bid amounts inevitably climb. But pay per click can fill a few important roles

IS PAY-PER-CLICK MARKETING RIGHT FOR YOU

Profitable Pay Per Click Requires A Perfect Blend Of Mathematics And Strategic Planning Explained

We provide marketing services to startups and small businesses looking for a partner for their digital media. We work with you, not for you.

Track Conversions

Too many people use a ‘set it and forget it’ approach to a PPC campaign. The riches are in the data. Certain keywords will convert traffic to leads more than other keywords. User’s search intent varies from ‘just browsing’ to ‘I want to buy right now’. Tracking conversions is key to refining your PPC strategy.

Manage Your PPC Dollars: Set a Sensible Budget

Setting a budget that you are comfortable with is key. It takes time to build traffic, refine ad copy and start to build enough data to make informed decisions. It’s advisable to start with small monthly ad spend budget that you can sustain for 3-6 months than to invest it all in just a few weeks.

Find Niche Keywords: Long-tail Keyword Strategy

The majority of user’s search phrases are four or more words. The more words a person enters in a search, the more specific the intent is. That’s what is called the ‘long tail’ and some of the highest converting keyword phrases are in the long tail. We’ll help uncover these phrases so you can attract converting traffic.

Good Writing: Don’t Ignore It

Google’s AdWords ads limit the number of characters significantly so it’s no time to get too wordy. A/B split testing means constantly testing small variations in ad copy to test, tweak and refine to ensure that we are maximizing the budget.

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